The Netflix ad-supported subscription, created for users unwilling to pay for its standard (and pricey) plans, has finally been launched. The new plan is comparable in price to Netflix’s premium plan in India, which is priced at Rs 649 ($6.99) per month.
However, the “Basic with Ads” ad-supported plan will debut on November 3 in the US. Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, and the UK will later have access to it.
The Basic with Ads package from Netflix was first introduced over six months ago, as the firm continued to experience a decline in member numbers. Microsoft was a co-creator of this tier. According to Netflix, the Basic with Ads plan offers the same advantages as the current ad-free Basic, Standard, and Premium subscriptions.
Among its attributes are:
- Video streaming in HD (720p) resolution.
- One streaming device supported (mobile, tablet, PC or TV).
- Average of 4 to 5 minutes of ads per hour.
- No ability to download titles.
- Limited catalogue but with access to Netflix originals.
The company elaborates on the kind of advertisements consumers will see by stating that they will run before and during shows and movies for 15 or 30 seconds. At launch, this model will be used, though it might be changed later.
In order to display viewers the most pertinent advertisements, Netflix will also work with agencies.
Netflix subscription options are rather pricey in the US, especially when we consider exchange rates. The monthly cost of the entry-level ad-free subscription is $9.99 (or around Rs 800). The monthly prices for the basic and premium plans are $15.49 (approximately Rs 1,300) and $19.99 (about Rs 1,600), respectively. Netflix should therefore introduce an ad-supported option for the time being. In December 2021, the corporation decreased the cost of its programmes.
The current price of the cellphone plan is Rs 149. Costing Rs 199, Rs 499, and Rs 649, respectively, are the basic, standard, and premium plans.
